Dec 26, 2006

Meet Jamey Kirby - he’d like to sell you some Cocaine.

Buzz on energy drinks

NUTRITION
By Michael Mason

THE NEW YORK TIMES

Meet Jamey Kirby.

If you’re young enough, and hip enough, he’d like to sell you some Cocaine.
And the provocative name? Just marketing. “It was always the plan to let negative publicity move us forward,” Kirby said. “There is an enormous amount of competition out there.”
Interesting marketing approach..way to go!

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